So.. I have heard a LOT about this whole Abercrombie deal. For those of you who haven't, (obviously you're living under a rock) here is a quote from A&F CEO.
"Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
So this has caused a HUGE uproar all around the country. While he maybe could have said things a little more eloquently, and been more sensitive to the feelings of others, I actually don't think it should have been that big of a deal. I am sure he didn't mean to make anyone sad or feel bad about themselves, he was just stating his company's business plan. If you think about it, the "cool kids" are the kids who, generally speaking, spend more money on clothes. He didn't say, "I hate kids who aren't cool" or "If you're not a size 0 you should not be wearing cute clothes" or "Anyone who is even a little bit fat should go commit suicide" He didn't even say, "If you don't fit in our sizes you are not as beautiful as the people who do". He simply told people frankly who his company was targeting as their primary customers.
Did you know that McDonalds targets single parents as their favorite customers? The difference is that anybody can buy and eat food. I mean anyone can buy the clothes at Abercrombie, it just might not fit them. Also, McDonalds doesn't offer actual healthy food. They say that people know what they are getting when they come here, and let's be honest, people don't come to McDonald's to get a healthy meal. They o to Whole Foods or little Cafes. And what about Plus size stores? Should anyone who doesn't fit in plus sizes be in an uproar about the fact that the plus size stores target those who have volumtious curves?? No. Companies are allowed to target whatever market that they want to.
This world can be so overly critical sometimes. I mean I even look at much of the Gay community. They expect everyone to accept their personal views and beliefs, but then if you don't believe in same sex marriage, they criticize you and attack your own beliefs.
Everyone should fight for what they believe in. But there is a way to fight for what you believe in without attacking others. I hope that I have not offended anyone. Big is beautiful. Small is beautiful. No matter what your size is, you have outer beauty as well as inner beauty. All I am saying is that companies have the right to target whomever they want to. Don't be offended by that. Be strong and confident enough in yourself that you don't get offended easily.
Sorry for that rant. I'll be done now!
"Candidly, we go after the cool kids. We go after the attractive all-American kid with a great attitude and a lot of friends. A lot of people don't belong [in our clothes], and they can't belong. Are we exclusionary? Absolutely."
So this has caused a HUGE uproar all around the country. While he maybe could have said things a little more eloquently, and been more sensitive to the feelings of others, I actually don't think it should have been that big of a deal. I am sure he didn't mean to make anyone sad or feel bad about themselves, he was just stating his company's business plan. If you think about it, the "cool kids" are the kids who, generally speaking, spend more money on clothes. He didn't say, "I hate kids who aren't cool" or "If you're not a size 0 you should not be wearing cute clothes" or "Anyone who is even a little bit fat should go commit suicide" He didn't even say, "If you don't fit in our sizes you are not as beautiful as the people who do". He simply told people frankly who his company was targeting as their primary customers.
Did you know that McDonalds targets single parents as their favorite customers? The difference is that anybody can buy and eat food. I mean anyone can buy the clothes at Abercrombie, it just might not fit them. Also, McDonalds doesn't offer actual healthy food. They say that people know what they are getting when they come here, and let's be honest, people don't come to McDonald's to get a healthy meal. They o to Whole Foods or little Cafes. And what about Plus size stores? Should anyone who doesn't fit in plus sizes be in an uproar about the fact that the plus size stores target those who have volumtious curves?? No. Companies are allowed to target whatever market that they want to.
This world can be so overly critical sometimes. I mean I even look at much of the Gay community. They expect everyone to accept their personal views and beliefs, but then if you don't believe in same sex marriage, they criticize you and attack your own beliefs.
Everyone should fight for what they believe in. But there is a way to fight for what you believe in without attacking others. I hope that I have not offended anyone. Big is beautiful. Small is beautiful. No matter what your size is, you have outer beauty as well as inner beauty. All I am saying is that companies have the right to target whomever they want to. Don't be offended by that. Be strong and confident enough in yourself that you don't get offended easily.
Sorry for that rant. I'll be done now!
Love this. It was well stated and honest. :-)
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